Brand Y is now set to complete its ‘Golden Triangle’ strategy by venturing into Kumasi. YFM already has a presence in Accra where it started its operations 6 years ago and then moved into Takoradi three years later.
The station also involves their listeners off air through its coveted events including ‘Loud in GH’, ‘Area Codes Jam’, and the ‘Y Hood Games’.
YFM – the most listened to station by the youth has won multiple awards , and has hip and current radio programs such like ‘Ryse N Shyne’ with Ms Naa, the ‘Mid Morning’ Show with Sammy Forson, ‘Y Lounge’ with Caroline, and the ‘Y Campus Xpress’ with Joel.
According to sources, the Station will mark this milestone entry with the return of the Soulman -Nana Kwame Osei Sarpong aka Nockus. Nockus, the host of the “Dryve of your Lyfe” was off the airwaves of the station for the past three months.
With its tagline, “For the young and young at heart,” industry watchers are waiting to see how YFM impacts the Kumasi Radio market.