Ghana’s digital lifestyle brand, Tigo Ghana has named award-winning hip-life artists VVIP, Obrafour, and Keche as the headline musicians for #YouForKnow concert, another epic music experience for its customers.
The free concert schedule for 19th September in Koforidua at the Jackson Park; 26th in Takoradi at the Jubilee Park and 2nd October in Kumasi at the Kwame Nkrumah University of Science and Technology (KNUST), is part of the company’s new brand campaign #YouForKnow.
The #YouForKnow campaign is aimed at showcasing the unique attributes of each region in Ghana, by boosting local pride.
The Director of Marketing at Tigo, Jesse Agyepong, said: “We are one country united by our differences. Our regional taste and preferences makes us uniquely distinct and that is what makes Ghana a great country.”
He added: “We want to interact differently with our customers, not just through our many products, but also through local pride.”
#YouForKnow, in Cape Coast our brofo is uninterrupted, just like Tigo; #YouForKnow, in Kumasi fufu dey 24/7, just like Tigo and #YouForKnow, in Koforidua bread is big and heavy, just like Tigo are some of the #YouForKnow campaign messages that can be seen and heard on billboards, print advertisements, radio jingles, television and online.