Ghana’s Citi 97.3 FM, based in Accra and SuperSport, Africa’s biggest sport broadcaster, begin a groundbreaking collaboration in radio programming on Friday, March 7.
The two big brands will produce a new African football show called FC Africa.
“We are excited to be working with Citi FM, whose appeal outside of their native Ghana is well known. The aim of FC Africa is to have a football show that is typically African, but refreshingly global in its outlook,” said Supersport.com Africa Football Manager Emeka Enyadike.
On his part, the Director of News Programming of Citi FM, Bernard Avle expressed pleasure at the collaboration.
“Citi 97.3 FM is highly pleased about the potential of this historic partnership between a fast growing radio brand and Africa’s largest pay-tv sport brand, SuperSport.”
He went on: “FC Africa is another step towards the fulfillment of the dream of African integration, where soccer fans from Cairo to Cape Town can enjoy first hand information and news on their favorite African stars and teams.
Source: Citi FM