A digitally led Customer Value Proposition tailor-made to meet the needs of the success driven young professionals and middle class as they aim to reach the top of the corporate ladder dubbed Stanbic Achiever Banking has been unveiled in Accra by Stanbic Bank Ghana.
Achiever value proposition is designed for anyone who earns a regular income between GHS 700 and GHS 3499.
“Before we came out with the proposition we met a group of customers and asked what they wanted their bank to do for them. They said they wanted a bank that thinks about them, supports them, gives them value and helps them to save and all of this should be under one fee. Achiever Banking is thus designed to do just that,” said Mrs. Hannah Annobil- Acquah, the Head of Personal Markets at Stanbic Bank at the launch in Accra.
Achiever Banking comes with various packages aimed at giving clients swifter access to a wide range of transactional products, digital channels, insurance packages, targeted savings and quick loans all at a bundled cost of GHS 20 per month.
Achiever Banking comprises Achiever Pass, Achiever Life, Achiever Link, Achiever Pay and Achiever Cash.
The Achiever Life package is a retrenchment cover which offers customers GHC1000 a month for three months in the event that they lose jobs. It also includes a 10% discount on Motor Insurance as well as the Hospital Cash Cover with which the Bank supports clients GHC100 for 180 days, in case they are hospitalized after an accident. The Achiever Cash package also comes with short term financing facilities such as a pre-approved overdraft of up to 50% of one’s net salary and access to lifestyle loans in less than 24hours.
“The Retrenchment Cover was introduced to let the customers know that we care for them especially in times of need,” Mrs. Hannah Annobil- Acquah said. “The beauty of it is that we have added Achiever Save, an automatic savings account that allows you to save little sums of money towards a big day.”
The Achiever Pay package offers a myriad of cashless payment options through the bank’s VISA Card and other payment platforms such as Slyde Pay, E-ZWICH and Mobile Money.
Customers who fall within the salary range of GHS 700 and GHS 3,499 can sign up for the Achiever Banking service by walking into any of Stanbic’s branches or by calling the Customer Care Centre on 0302815789.
Watch video and photos from the launch