Recently, Global beverage giant, Royal Unibrew re-launched three products in Accra for the Ghanaian market.
The company re-launched Power Malt, Vita Malt and Faxe Beer at the Alisa Hotel as well as unveil its new partner, Otis Mcallister.
“The launch is basically for the new partner. We want to reposition the brand for a better distribution across Ghana. We are bringing a new distribution strategy; we are going into trade circles and opening new depots across Ghana,” Bunmi Enoch Jalade, the country manager for West and Central Africa highlighted the significance of the re-launch.
The event was hosted by radio and television personality, Naa Ashorkor and music provided by singer Yaa Yaa.
Royal Unibrew has been in Ghana for over 10 years and is among leading suppliers of malt drinks in Africa and owns Vitamalt, the preferred brand of many local consumers.
Vitamalt is the world’s third largest brand within malt drinks and at the same time the largest and most widely distributed malt drink brand in Africa.
This position is strengthened through a local production of Vitamalt in Nigeria, Ghana and Tanzania. Royal Unibrew exports to 23 countries on the African continent and has a central office for our activities located in Ghana, Vest-Africa.