Pioneers in Africa online marketing sets up shop in Ghana

Already established in Nigeria and Kenya where they provide Internet or online marketing for advertisers and brands in the African market, leading African digital agency, Wild Fusion seeks to bring new possibilities and opportunities in digital marketing to local business organizations, ensuring that clients receive the best services to access the largest consumer markets in Africa.

With a range of services that include offerings in Internet marketing, social media, digital strategy, online consumer insights and media services, Wild fusion, has now added Ghana to its growing list of countries it operates in.

The first Google Certified Adwords Partner in Ghana and Nigeria, the company has over the years built a reputation for excellent service and strong commitment to client’s objectives, providing internet marketing opportunities to top African and International brands in their local markets.

With capabilities spanning display advertising, search marketing, social media marketing, email marketing and tracking/reporting, Country Manager for Ghana, Elizabeth Opoku-Dakwa explains that they are fully equipped to service and support local brands in-house. “We either partner with traditional agencies to provide digital solutions for their clients or we work with brands autonomously.”

At the heart of Wild Fusion mission is a vision to be leaders in media, and technology service providers recognized for their people, quality service and value to customers.

“Working directly with brands helps us to build a solid rapport with the key decision makers and allows us to fully understand their business, needs and long-term goals,” emphasizes Ms Opoku-Dakwa, who is optimistic about Wild Fusion’s entry into Ghana.

Pioneers in online marketing in Africa since Internet marketing evolved from consumer engagement possibilities to conversion tracking and reporting, Wild Fusion works to accentuate brands’ internet presence with well-planned engagement strategies using the right medium, targeting, creative and technology.

The digital landscape remains dynamic with emerging media technologies continuously sprouting, and Wild Fusion maintains its relevancy on the landscape owing to their use of data to back all their strategies.

“We are a data driven agency. All our online marketing strategies are birthed from data analysis,” says Ms Opoku-Dakwa. “Once campaigns are live, we continuously handle all the tracking and reporting so that we can glean insights which then help us to go back to the drawing board and re-strategize. I think our reliance on data will invariably set us apart from other marketers because our strategies have a basis which makes them reap attractive results for our clients’ bottom line and ROI.”

As online media sales representatives for a number of global online brands including BBC Online, Facebook, Linkedin, NotJustOK and EasyAdz, Wild Fusion is poised to dominate the market as a premium service, and the most influential digital marketing company.

“All our campaign team members are Google Adwords certified, and all our social media managers are required to undergo Facebook’s advertising training program. We make this the standard to ensure that our clients are receiving top-notch service from industry-trained professionals.

Quality service is the crux of the company’s mission, and they make sure to deliver on that promise with no exceptions hoping that this will address the requirements for greater brand exposure that will greatly contribute to Ghana’s social and economic growth.

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