Ghana’s award winning rapper, Okyeame Kwame, revered for his originality, decency and versatility has once again been honoured at the just ended Rebrand15 Summit held in Accra.
The Summit which the organizers describe as very successful, attracted participants from different parts of Accra and beyond.
The aim was to inculcate in the attendees principles of personal branding, corporate branding and artiste branding.
Amongst outstanding speakers and resource persons who addressed various topics were Okyeame Kwame, Linda Narh, M.L Brookshire and conference host Bernard Kelvin Clive.
In his keynote speech, Okyeame Kwame indicated that social media is a platform that has a wide audience, adding that ‘’online brand gives you instant feedback.’’ He hinted however that consumers desire value, and that producers must deliver to meet their expectation.