A television Chart Show (VCS) that would help promote and publicize Ghanaian music on YouTube is underway.
The 30 minutes programme which would air on some selected TV stations in the country is to encourage music lovers to visit YouTube and also promote the work of Ghanaian musicians on YouTube.
CEO of OheneMedia (OM), Abraham Ohene Djan who announced this at the launch of the Google YouTube –OheneMedia Partnership in Accra last Friday, said the initiative forms part of his company’s vision to encourage Ghanaian on-line visibility.
He said though a lot of Ghanaian content was available on YouTube only a few content creators and owners were receiving payment for their work.
Explaining the YouTube Partnership, he said last year, Google the owners of You Tube through meetings arranged by Kofi Tsikata of the World Bank, gave OM a platform to monetize Ghanaian content on YouTube.
“After several months of meetings, Google gave us an opportunity to have adverts placed on our online version of Fiesta called FiestaGh. At the same time they also gave us a platform to create channels for content makers who want to have adverts placed on their channel with our Adsense account.
And so over the past few months, with a system in place to track individual view on each video and its revenue through online advertising, our platform started generating revenue for all parties involved that is; Google, Ohenemedia (Fiesta GH) and the Content owners”
He said “Contrary to popular belief we (OM) have not been given a pot of money by Google to share to content owners. Just like our TV channel it is an opportunity for us to generate advertising income with the content artistes have brought to us in order to support our business and our course of promoting and supporting local music financially no matter how small.”
He said artistes and content owners who did not want their content monetized have the chance to exclude themselves from the platform.
Mr. Ohene Djan stressed that the platform was not solely to monetize music and that anyone who had something to show the world could also upload and monetize on YouTube and also called on corporate entities to advertise online as this would increase the funds generated.
Mr. Kofi Tsikata, a Senior Communication Specialist at the World Bank Ghana Office, commended OM for promoting and supporting the music industry over the years and advised musicians and content owners to play their part in ensuring that the payment process is transparent.
Present at the launch were Daddy Bosco, Gospel musician OJ, Lady Prempeh, Okyeame Kwame, Gyedu Blay Ambolley, Ben Brako, Tina Asante, Ohemaa Mercy, Obuor, Original Afia Schwarzenegger, Tic Tac, Black Prophet, upcoming artiste Chupa and several other players in the entertainment industry.