After months of intensive deliberations, history was made as Nigeria eventually emerged as the winner of the hosting right of AFRIMA (Africa Music Awards). The final decision was reached on Saturday October 5, 2013 by the International Committee of AFRIMA with members drawn from different parts of Africa, at the prestigious Eko Hotel and Suites, Victoria Island, Lagos.
Speaking to journalists, during the unveiling on Sunday, October 6,2013 at the Four Points by Sheraton, Lagos, AFRIMA’s Brand Communication and Sponsorship Director, South Africa’s Matlou Tsotetsi said Nigeria was selected to host the much expected pan- African music award among four other countries- Gabon, South Africa, Namibia and Kenya.
According to Tsotetsi, one of the factors that aided the decision to give Nigeria the maiden hosting right was the booming business of music in the country, including its growing entertainment and event – hosting infrastructure. “We took a lot of factors into consideration before Nigeria was eventually considered and nominated just like we did last year in Namibia before we arrived at the last five countries.”
With the nomination, it was disclosed that Nigeria would host the music awards aimed at rewarding African music talent for the next three consecutive years, while countries bidding to host after Nigeria would be announced in 2015. The organisers noted that the award ceremony that will be preceded by a two-day Pan African Music Summit is expected to be held on Saturday, October 25, 2014. There will be twenty seven categories of awards that will be decided by a rich college of judges and fan sms/online voting.
AFRIMA, is designed to be the ultimate recognition of African music talent globally, has five Regional Directors and fifty four Country Directors across Africa to streamline activities. As part of the build- up to the award ceremony.