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New Video: Asem’s Mother’s Day video for ‘Mama Ye’

ASEM with volunteers at blood donation exercise_opt

Yesterday, May 11 was Mother’s Day! Rapper Asem has released video for the celebrations and also promote the ‘Mama Ye’ campaign which is ongoing in six African countries namely Ghana, Nigeria, Sierra Leone, Tanzania, Malawi and Ethiopia. Efforts are being made to include more countries.

After writing and singing ‘Mama Ye’  theme song for the campaign on  maternal and infant mortality launched by The ASEM FOUNDATION, ALLIANCE FOR REPRODUCTIVE HEALTH RIGHTS [ARHR] and the UK based NGO EVIDENCE 4 ACTION [E4A]

The multiple award winning artiste, who is also a World Bank ambassador is well known for producing development-oriented songs in the past such as “SCHOOL DEY BE” which is for on going education projects.

Check the video out!!!

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