The Channel Manager of Joy Prime, Multi TV, Nana Yaa Serwaa Sarpong was honoured for her Outstanding Contribution to Kids Television and Entertainment at the Ghana Kids Choice Awards event held on Friday 9th September 2016 at the National Theatre, Accra.
Miss Sarpong’s long and distinguished career in Television as well as kids’ television and entertainment started back in 1999 with Fontonfrom TV, when she had just entered Yaa Asantewaa Girls Sec. school, Kumasi. She was host of the youth Talk Show ”Conscious Vibes” which filmed from one school to the other discussing social issues and personal challenges impacting the lives of children. The show grew and extended unto Fox Fm in Kumasi where Nana Yaa co-hosted the show under the guidance of Ace broadcaster Opoku Opare.
Nana Yaa was instrumental in the set up of all three Channels of Crystal TV in 2009 and also pioneered the establishment of Junior World TV, hours block of Kids programming which broadcasted on Crystal TV Plus.
In 2011, Nana Yaa Serwaa Sarpong joined Multimedia Group Ltd as Channel Manager for Cine Afrik, The Jesus channel and 4kids Channel. Here, she took kids television to a whole new level. 4kids Channel has since 2014 been nominated for several awards and won in 5 categories from TV Awards Ghana and Kids Choice Awards. Under the successful Management of Nana Yaa, 4kids Channel grew in Audience and Popularity in Ghanaian homes as the only channel offering wholesome dedicated content for children.
In March 2015 to consolidate its gains, 4Kids channel transitioned as a block on JOY PRIME. The 4kids brand remains on Joy Prime with an ever evolving and revitalized edge.
4kids boasts of the multiple Award Winning ‘4kids Paradise TV Show’, the sole kids News TV program – ‘News Generation’ which is syndicated to other TV Channels, ‘I Love Ghana’ TV Show to instill Nationalism in young kids on national holidays, ‘Santa in the House’ to celebrate Christmas each year, ‘Story Time’ for little kids and ‘My School’ where kids share their favorite impressions of their School.
Miss Sarpong also introduced new and exciting TV shows like Indomie Rep My School which is in partnership with Indomie to reward most outstanding talents amongst kids. Other winning brands on her channel include Carrossel, Grachi, Hutos and many more.
Under her leadership, 4Kids has organized 12 seasons of ‘4Kids Fun Day Out’ Events in Accra and Kumasi to entertain, unearth and reward several talents as well as create opportunity for Parents and kids to consistently bond through Entertainment.
In a bid to increase writing and reading skills amongst kids, she led her team to institute and organize 3 seasons of ‘4kids Essay Competition’ events.
To instill the spirit of tourism amongst kids, 4Kids embarks on fun trips each year as part of efforts to expose children to Ghana’s eco-tourism sites and introduce them to the country’s amazing cultures, values and norms. Destinations embarked on include Mountain Afadjato, Manhyia Palace, Cape Coast Castle and Kakum National Park.
Nana Yaa Serwaa Sarpong is very passionate with one of her creations, ‘4KIDS Santa Fiesta’ which is an annual event where Multi TV Entertains and feeds thousands of underprivileged kids within and outside Accra during Christmas with support from other organizations and Ghanaian celebrities.
When approached to comment on the Award, Miss Sarpong says “I owe this honor firstly to God my creator and redeemer, secondly to the amazing Team I work with at Multimedia and Multi TV as well as Crystal TV and Fontomfrom TV, thirdly to my family and friends and last but not the least to all Children in Ghana who have been my inspiration”.
Joy Prime also picked up 5 other awards at the event including Favourite TV Station with most Kids Content – Joy Prime, Best Kids TV Series – Carrossel, Special Award, Kids News – News Generation, Favourite Child Presenter – Yaa Biamah and Best Dressed Celebrity – Selly Galley, host of Premieres on Joy Prime.
Submitted by Linda B
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