The Musicians Union of Ghana (MUSIGA) in collaboration with the British Council, MMF Training and the International Music Manager’s Forum (IMMF) will on March 27 and March 28, present a two-day professional development programme of training and workshop sessions at the Kofi Annan ICT Centre in Accra.
A statement from MUSIGA indicated that the sessions would be highly beneficial to people looking for a global, comprehensive and updated view of the world of artist and music management today.
“The sessions are targeted at both aspiring and established music professionals and practitioners in Ghana and are applicable to every category of professions from all the sub-sectors and professions within the music sector,” the statement added.
Each session is expected to give participants the opportunity to learn from the professionals, exchange ideas and network. The seminars start at midday on both days.
The first seminar on March 27 will discuss issues such as: Understanding Today’s Music Industry: Overview & Update – From Local to Global; New and Existing Revenue Streams plus Teamwork and Third Party Relationships.
The March 28 seminar will tackle matters such as Fan Base Development: Requirements, Behaviour, Engagement and Monetisation and Your Digital Presence: Media, Tools and Services.
The two major speakers at the sessions will be Stuart Worthington and Keith Harris, both from Britain.
Stuart Worthington has over 20 years of experience as a provider of management consultancy: small business information, advice and guidance as well as professional training and development services for a range of clients and strategic partners in the cultural and creative fields across four continents.
Keith Harris is the Director of Performer Affairs at PPL, a UK-based music licensing company and performance rights organisation. His vast experience in music includes working with major companies like EMI Records and Motown. Artistes he has worked with include Elton John, Marvin Gaye, Diana Ross, Smokey Robinson and Stevie Wonder.
He is a Senior Fellow of the University of Westminster School of Music, Film and Fashion where he has lectured since 1993.