Ghana is arguably a predominantly a football loving country so when the invitation was received asking us to join MultiChoice Ghana and its partners to watch the Formula One race live from Baku City in Azerbaijan at their office, the question was who watches cars speed around a circuit in Ghana. That Sunday morning invitees were welcomed by state of the art Mercedes Benz from Silver Star Auto and cold can of Monster Energy Drink.
The hall was filled with F1 race lovers discussing tyres, driver abilities and team strategy. A team from Sunseekers tour were on hand to engaged patrons on opportunities to travel to the Yas Marina Circuit to watch the final F1 event in Abu Dhabi later in the year.
Speaking before the race begun Corporate Affairs Manager, MultiChoice Ghana welcomed the over one hundred invitees to event and explained the rationale behind the afternoon’s event. He highlighted that MultiChoice Ghana had recently discovered a team of F1 lovers who had been following the various races actively for years.
He added “MultiChoice is a video entertainment company and our role is to enrich lives. As the biggest broadcaster of sports on the continent MultiChoice through this partnership is not only be promoting the sport but also using the power of great entertainment to unite the lover’s variety of sports together around shared passions, and connect us to new realities. “
The race was watched on gigantic LED screen life size imagery at the MultiChoice Ghana office in Abelenkpe. The aficionados couldn’t help but taunting each other and it was obvious when the Ferrari mate crashed a section of the lounge went mute. The drama from the streets of Baku City kept the discussions alive for the full 51 laps that make a race. Whilst the race was going on patrons had the opportunity to test drive the latest editions of the Mercedes vehicles on display.
Patrons were refreshed by a mixologist on set churning out delicious cocktails using Monster Energy Drink. The race was won by team Lewis Hamilton representing Team Mercedes. Fans they were full of praise for MultiChoice Ghana for this initiative commended SuperSport for promoting the widest variety of sports on the continent. The next viewing session is scheduled for 29th of May at the Silver Star Auto showroom.