Let’s promote Shatta Wale – Franklin Cudjoe, Founder and Executive Director of IMANI

Franklin Cudjoe

Franklin Cudjoe

The Founder and Executive Director of IMANI Center for Policy & Education, Mr Franklin Cudjoe, has critcised music fans who say Shatta Wale should not have been named the Vodafone Ghana Music Awards (VGMA)  Artiste of the Year 2013.

Posting on Facebook Monday, Mr Cudjoe, described Shatta Wale as a “great music strategist” who had “been sidelined by the Ghanaian media for 11 years.”

The policy analyst and public commentator described claims that Shatta Wale did not deserve to win the award as “unsophisticated” and without merit.

According to him, Shatta Wale had worked hard in Jamaica for five years, “learning the ways of great dance hall musicians”.

Mr Cudjoe said the self-acclaimed “Dancehall King” had not only rebranded himself, but had also started a movement – Shatta Movement – which had attracted many converts in Ghana .

“Pompous Marketing executives and religious hypocrites should take time to study how Shatta Wale made it,” the Imani boss said, noting: “The UK Guardian newspaper has marked Shatta Wale for global impact soon and in his own land hypocrites are bringing him down as usual.

“Let’s promote this guy,” he added.

Though there have been some sentiments on social media to the effect that Shatta Wale’s ‘Artiste of the Year’ feat was undeserved, there is general consensus among music lovers that the dancehall star deserved the award for a successful 2013 in which he released hit songs such as ‘Enter the net’, ‘Dancehall King’ and ‘Like My Thing’.

It didn’t come as a surprise to many, therefore, when ‘Dancehall King’ won ‘Song of the Year’ at the awards.

Source: Graphic.com.gh

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