On Monday 16 June 2014, the day of Ghana’s opening match of the World Cup 2014 against the USA. Me Firi Ghana will be launching a World cup toolkit consisting of a selection of exclusive interactive images (created by Me Firi Ghana’s Creative Director Samuel Mensah).
Images will be available hours before the game (Kick off 23:00 BST) for download via the website, so lookout for updates on Twitter. The toolkit will allow fans/viewers to truly engage with campaign by using exclusive images in real time that represent key incidents during the game. These images can be uploaded to various social platforms that allow people to share them.
The campaign so far….
Tuesday 10 June 2014 was the day Award winning London based company Me FiRi Ghana – officially launched their global social media supporters’ campaign using the unique hash tag – #LetsGoalGhana. The initial press release which contains further information on the launch, purpose and execution of the campaign can be found here
Since the launch 7 days ago there has been 7.9K Mentions (usage of the hash tag within tweets) on social media. The campaign has received a sentiment score of 83/100 which indicates the context surrounding the hash tag has mainly been positive. Newaudiences in the UK, US, Ghana and Canada have been engaged and inspired to get involved in a global conversation. The indicators are the campaign will grow even further.
The campaign has also received public endorsements from Ghanaian International players; Asamoah Gyan, Kevin Prince Boateng and Samuel Inkoom, US based Ghanaian comedian Michael Blackson and the British High Commissioner to Ghana Jon Benjamin.
There is still time to join the movement…
Download the toolkit, use the hash tag and purchase official #LetsGoalGhana merchandise from the website
Lets Goal Ghana Media Partner/Ambassador Benny Bonsu says of the campaign;
“As a true Ghanaian, my focus this summer is to stay a TRUE GHANAIAN. Our culture, our people and our history show a group of people who are aspirational. This World Cup will be the same. Aspiring to be an inspiration not only to Ghanaians, but to the rest of the world. I am extremely happy to be part of and support the #LetsGoalGhana campaign by #MefiriGhana simply because; it represents a new inspirational Africa. Not just Ghana.”
ABOUTMe FiRi Ghana:
Multiple award winning company Me Firi Ghana is a brand which began whilst founder Arnold Sarfo-Kantanka was studying at University in 2008. The then clothing line has since grown into a lifestyle brand and now has a vision of “connecting the world with Ghana”. It is run by ambitious and forward thinking British born Ghanaians determined to create a legacy. The company itself acts as a gateway for individuals to embrace, engage with and share facets of the Ghanaian culture through the brand’s products, media platforms and services. Think Ghana, Think Me Firi Ghana…
For Further Information
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