After the premiere of the music Video which was sponsored by Kasapreko Company Limited, we had the opportunity to speak to the marketing Manager of Kasapreko Clarence Amenyah about the reasons why they have decided to make the creative arts an arena to invest into.
Clarence Amenyah told Flex Newspaper that, Kasapreko works with a strategy of using the right marketing platform to communicate with their consumers, and so far they haven’t regretted working with any Ghanaian musician.
Explaining why they haven’t made a move to work with any Ghanaian movie producer, he stated that they haven’t identified any movie yet. “If we identify a movie that we think will help in sending our message to our consumers, I don’t think we will scrap it,” he said.
He added that he doesn’t think any Ghanaian movie that meets the standard they want to use to sell their message has come to them and has been turned down.
“We are ever ready to work with any sector of the creative arts be it movie, stage or music. As far as it is going to benefit both parties and not one side, our doors are open, so movie makers should bring their proposals,” he added.
“Although we have also identified some key platforms in the entertainment industry, don’t forget we are mainly an alcoholic food & beverages company therefore, we need to also make sure that we are speaking to the right consumers through the right means at the right time,” he specified.
As to who their main brand ambassadors are, he said that Ben Brako is the only brand ambassador they have signed a contract with, but the rest are on different business collaboration deals.