INTERVIEW: Duaba Serwa talks to GUBA

Duaba Serwa is known for its understated flamboyance. The combination of intricate details, bold colours and patterns, is all part of the emerging recognition of the Duaba Serwa brand. Although this brand is known for its eye-catching designs, it aims to provide comfort and simplicity.

Each design uses a combination of African designs and print to bring about wearable, everyday pieces. Duaba Serwaa’s outstanding collection have been featured in: ARISE Magazine Fashion Week Lagos, the 2012 Ghana Fashion & Design Week , Africa Fashion Week and Mercedes Benz Africa Fashion Week in Johannesburg.

Duaba Serwa’s designs has also led to their nomination for the Fashion Fusion Designer of the Year award.

Duaba

We give Duaba Serwa the platform to enlighten us about their brand.

Tell us about the premise behind your business 

Duaba Serwa is a  Ghanaian high end contemporary women’s fashion design label. Our story is about bold effortless beauty. We pride ourselves in the construction of luxurious style  that cater to the woman who prefers understatements to flamboyant extravagance.

How does it feel to be nominated for the Fashion Fusion award and what would winning mean to you? 

It is such an exciting and humbling experience for us and the continuous success of the brand has proven that hard work pays off.  Winning would definitely reiterate what we are all about; which is empowering  women to be ambitious and successful whilst still looking and feeling feminine.

What do you think about the GUBA Awards? 

GUBA is a fantastic platform for encouraging entrepreneurs and to think it was established by a Ghanaian, just shows we are all capable of doing great things .

Where does your motivation come from? 

I studied nursing in school and worked  in two hospitals in Accra, namely Korle-Bu teaching hospital and 37 military hospital.  I have seen people from all walks of life share similar  life experiences, good and bad and  this has taught me to value people no matter their background. I gave this up to pursue fashion and my motivation lies with the relentlessness with which we face the challenges life presents us .

Do you have any plans of expanding your  (fashion) business? 

Absolutely , as the brand grows , we are hoping to expand production as well . We were invited to India , Japan  and London this year to pursue retail opportunities and we cant wait to see what the future holds for the brand.

Are you involved in any other projects? 

In the next year or two we are hoping to kick-start a movement that will initiate an industry in Ghana where established players  and up and coming  designers compete in a healthy way. They will get the opportunity to make money and show what we have to offer the world where fashion is concerned.

What message would you give to aspiring and upcoming entrepreneurs? 

God does all things and my story is purely out of the love God has for me. A balance of hard and smart working ethics , talent, ambition and honesty will take you far.  In all this the most significant lesson I have learnt is, never stumble on others  as you climb to the top .

Do you have anything else you would want to add?  

Hopefully we will engage in more international runway shows , open a flagship store and grant accessibility across the continent and the world. Most importantly, we hope to establish Duaba Serwa in the hearts of Ghanaians and those that indulge in what we have to offer.

The focus of this brand is to provide the very best in comfortable luxury. Duaba Serwa is growing and leaving a mark in the fashion industry, we wish them all the best in their future.  

Vote Duaba Serwa for the Fashion Fusion Designer of the Year athttps://www.surveymonkey.com/s/fashion-fusion 

Credit: GUBA

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