Models now need to promote themselves, think like businesswomen/men and diversify their careers by doing other things. Chances are very slim that a mere model will become a household name today. – Tyra Banks
Once upon a time, modeling as a full time profession was unheard of; especially in our part of the world. Most ladies who found themselves in that profession chanced upon it through friends and strangers who though they had the perfect figure and face for it.
And for these ladies it was never a profession but a pastime. Some however were lucky to go international and discover the exposure, prestige and business opportunities associated with it.
Today, this is no more the situation. It has become the much sought after profession for many pretty girls in Ghana and internationally. In Ghana, loads of models are only concern about becoming models and ultimately modeling for big brands and that’s it.
Modeling is a great profession, no doubt! But if stalking your whole being in just being a model and most especially in this country where recognition for models and the industry is still a growing phenomenon, then I must advice you. My brother or sister get additional skills…
Why do I say this? Ghana has a growing modeling industry where unfortunately most models are only focused “modeling” and thus would do anything to keep themselves relevant in the industry.
From my point of view, additional skills from other disciplines are pertinent for success in this industry. My keen observations have proven that a well rounded model with multi dimensional skills has the ability to go far in their profession.
I don’t mean just being relevant while in service but also remaining relevant even after retirement. Bare in mind, modeling is not a life time profession. Unlike most professions that can be practiced until the normal retirement age range of 55 years to 65 years.
Modeling as a career has a fairly short life span. Some end by 30 or mid 30s with a few lucky ones going beyond that age. So what then happens to a person whose whole life is built on modeling?
What do they resort to when life happens and there are new younger faces on the scene and every photographer and brand is no more interested in using you for their artwork?
A fascinating thing about Models who have gone international shows that most retire into their own modeling agency, become stylists, fashion photographers, fashion journalists and editors or better still pursue further education in other fields.
I shall list a few models who I will focus my next write up on; Twiggy, Tyra Banks, Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista, Iman, Alek Wek, amongst others.
Today, a search on their where about shows that most have ventured into new business ventures within and outside their fashion industry.
So though modeling is a great profession, we the players still need to think like business men and women not just relying on one singular thing. I’m sure you may have heard people saying modeling is profession and not a hobby. But one can enjoy the best of both world; owning it as a hobby and yet make money out of it by adding a professional touch to it.
I salute all models out there who are into other ventures, adding value and educating themselves. You know yourselves and I doff my hat you all… #dsg #gavinschestcomingsoon.
By Dionne Slash Gavin, a passionate individual who loves the industry and a columnist on www.ghanagist.com.