Popular Nollywood comic actor John Okafor fondly referred to as Mr Ibu has been appointed by digital terrestrial pay-TV, GOtv as its brand ambassador in Nigeria.
Mr Ibu will feature in GOtv’s future commercials, make special guest appearances at GOtv launch events and promote the brand among GOtv’s grassroots audience, amongst other activities.
Explaining the rationale behind the choice of John Okafor, general manager GOtv Nigeria, Mrs Elizabeth Amkpa said that GOtv sought an individual that has a strong acceptance by a wide audience.
“Given John Okafor’s successes in Nollywood as Mr Ibu, his popularity is not limited to any particular geo-political zone in Nigeria. Mr Ibu has a strong emotional appeal among GOtv audiences. He is a star that the man next door can relate to”, she said.
The endorsement deal was signed on Monday, 16 June and John Okafor confirms that both parties are happy with the terms of the contract.
John Okafor is known for his wittiness and is considered to be one of Nigeria’s most talented comic characters. He has acted in more than 70 Nollywood movies and is famed for his roles in Police Recruit (2003), Mr Ibu (2004), Mr Ibu in London (2004), 9 Wives (2005), Ibu in Prison (2006), Keziah (2007) and Bafana Bafana (2007).
John Okafor is versatile and remains a role model to many Nigerian comedians.