Ghanaian music producer, Eric “Coptic” Matlock has slammed Ghanaian music artistes for failing to “look at music as a business” but rather get enthused about becoming famous.
He laments the poor business models of the Ghanaian music industry and advises stakeholders to emulate what goes on in other countries like the United States.
“Worldwide nobody does what they do in Ghana, I know Ghanaian musicians who have records on the radio all day but don’t have any money, how is that possible? In America or any other part of the world, if your record is played on radio or TV you are rich”.
Eric was born in Ghana but migrated to the U.S. at age 13 and has since gained music experience over the years by virtue of productions for Notorious B.I.G, Puff Daddy, Snoop Dogg, Usher, Jermaine Dupri, Ma$e, KRS-One, Shyne. Recently he has worked with Ghanaian Artistes like Sarkodie, Samini and D- Black.
Speaking in an interview with Danny Warren and DJ Marvin (White) on ‘The Freeway Hotspot’ on X FM, an Accra based radio station, Coptic opines that, “until the Ghanaian Artiste learns to run on models to make their brands more successful as far as making money, international markets will not be appealing”.
Coptic is enthusiastic about establishing his record label, ‘The Black Star Line’ in Ghana. He is currently in negotiations to sign some of Ghana’s top artistes to the label while looking for innovative avenues for his releases.
Story by: David Apinga