We bring you another GhanaGist Star this week.
A lot has been said about African rap and one name that appears among the best in today’s African rap business is the Tema based recording artist and fastest rapper; Sarkodie.
He delivers rap music with an ease of local dialect and sometimes with a crumb of English.
Michael Owusu Addo also known as Obidi is number 1 on Lynx TV of the “Top 10 African Rappers of All Time” and ranked as number 3 on African ranking in 2015.
Sarkodie started rapping at a very young stage from the Methodist Day Secondary School right through to IPMC where he earned a degree in Graphic Designs.
I remember very well when I will tune in to Adom FM’s rap competition programme, Kasahare Level hosted by Dr. Duncan Williams of Dunwills Entertainment and Sarkodie will give good rhymes over beat and win every battle on air with other rap MC’s. Out of this radio show he got signed to Dunwills Entertainment and had the opportunity to be managed by Dr. Duncan.
He later met Hip Hop record producer, Hammer of the Last Two Music Group through his colleagues Edem and Castro and Hammer featured him on Edem’s Volta Regime album. After this Sarkodie Obidi released his first single Baby featuring Mugeez of R2Bees off his first official debut album, Makye in 2009.
He has four albums to his credit; Makye, Rapperholic, Sarkology and Mary which is yet to be released this year and an additional collaborative album The Mind Game with JaySo.
“Baby” was his first mainstream hit in the Ghanaian music Industry and he became a sensation to many rap lovers .The Makye album featured Kwaw Kesse, J-Town, Sway and Paedae of R2Bees on productions from Killbeatz and JaySo.
In 2012, he outdoor his Rappeholic album which featured Efya, Chidinma, Mugeez of R2Bees, Obrafour, JaySo and EL. This album won the album of the year at the Vodafone Ghana Music Awards and also gave Sarkodie his breakthrough to be nominated at the BET Awards and he co-won the Best International Act – Africa category with Nigeria’s Wizkid
He was also featured as the only African act on the US Hip Hop Awards Cypher featuring Talib Kwalib, Jean Grae, and Ab-Soul.
With a philanthropic heart and lifestyle, he established the Sarkodie Foundation in 2013 to assist unprivileged children and he donated to some Orphanages including the Royal Seed Home Orphanage. He also gave out lots of handy items and beverage foods to the kids in Tema in 2014.
Many have asked why Obidi has not sealed a deal with any Telecom brand. But I think he has been smart at that decision considering how many Ghanaian celebrities earn such of these Telco endorsements and later run down their career considering the limitations and bonds attached.
Rather, he still manages to sweep business deals with most of the Telecom Companies. He was in partnership with Tigo and they sponsored his Rapperholic Tour. Vodafone partnered with him together with D’Banj to launch a music multi -web portal in 2012.
Aside Telcos, he was unveiled as the Brand Ambassador for Samsung Electronics in Ghana. He also had an endorsement deal with FanMilk Company for the Yoghurt Brand. He is also an entrepreneur who owns a clothing line, Sark Collections.
Now he commands a greater following and per sources he is the highest paid Ghanaian music performer.
His involvement with Ace Hood recently to work for the yet to be released “New Guy” single has raised some delusion after his radio interview with Bola Ray, stating that Ace Hood Management contacted him with a response tweet from Ace Hood stating there was a whopping $25,000 for the session.
An aftermath story indicates that there was a third party in the whole deal. But let’s keep our fingers crossed for the in-depth truth of this issue. GhanaGist.com will surely bring you an update to this event.
He has been nominated for this year’s BET Awards, comes off June 28 in Los Angeles, USA and GhanaGist.com wishes him the best of luck on behalf of our online readers and following.
The boss behind SarkCess Music, Sarkodie is just an Ace to his rap business and we glad to uncover him as the GhanaGist Star of the Week.
Sarkodie and Shatta Wale performing at the Tigo Ghana Meets Naija Concert
By Samuel Omane Mensah/GhanaGist.Com