DStv launches exciting new LIFETIME channel

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Africa’s pioneering pay TV provider MultiChoice Africa and A+E Networks® are set to launch an exciting female entertainment channel Lifetime® on DStv channel 131; this sensational new channel will be available to all DStv Premium subscribers from 22 July 2014.

With an emphasis on fresh and uplifting content, Lifetime will engage and inspire viewers with a winning formula of quality scripted dramas, Lifetime Original Movies and factual entertainment shows.

Leading the launch, Tom Davidson, Managing Director of A+E Networks® UK, said: “The launch of Lifetime in Africa is exciting for us and marks a key moment in our continuing investment in this market. With a schedule packed with powerful stories, passionate people and addictive entertainment, we are confident that Lifetime will appeal to African audiences.”

The launch expands the female-focused content portfolio on DStv, delivering an entertainment brand to sit alongside channels TLC Entertainment, Style Network, BBC Lifestyle,

MultiChoice Africa CEO Nico Meyer said: “We are always striving to build a balanced, innovative and exciting home television offering for our subscribers.  As a business we constantly research local as well as international television channels and shows with a view to further improving and enhancing our offering – so we are delighted to be welcoming another entertainment channel on to our DStv platform which we believe will offer even more great family entertainment.”

Here are some of the exciting programs DStv viewers can look forward to on Lifetime TV:

A Day Late and a Dollar Short is a brand new and exclusive Lifetime Original Movie, premiering on 22 July at 20:00 CAT. Starring Whoopi Goldberg and Ving Rhames, it tells the story of a feisty matriarch, Viola Price. When Viola learns that her next asthma attack will likely kill her, she is determined to fix her fractured family before she leaves this world.

Premiering on the 27 July at 20:00 CAT, Flowers in the Attic is another Lifetime Original Movie based on V. C. Andrews’ controversial, cult classic book. It is the twisted tale of four siblings who, after their father’s unexpected death, are convinced by their mother to hide in the attic of their grandparents’ mansion so she can reclaim the family fortune.

Dance Moms is one of the key factual entertainment shows available on Lifetime Africa. It follows talented children’s early steps on the road to stardom, along with the determined mothers who will stop at nothing to help them reach the very top. The show immerses itself in the highs and lows surrounding the dance competition season and the cast’s intense pursuit of National Dance titles. Dance Moms premieres on the 22 July at 19:10 CAT.

For more information log onto www.dstv.com

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