DJs & Presenters make artistes big

The springing up of big stars, who make it big in the music industry, have been attributed to the roles of DJs and Radio/TV presenters. Some artistes who have had the privilege of DJs and Presenters hipping their musical content and career, include Sakordie with help from Sammy Forson of Yfm; No Tribe with Kwasi Aboagye of Peace FM, Blakk Rasta with Hitz FM; Ruth and Smooth with Bola Ray of JoyFM; Joe B with Jessica Sarforo of Citi FM, and Akwaba with Flexy of Yfm have one way or the other promoted artist in the industry.Blakk Rasta and Sammy Forson are guilty of promoting their own songs and that of their artistes.
It has been confirmed that the management of Yfm has written a letter of caution to Sammy Forson, an employee of the radio station, for his consistent promotion of one particular artist, in the person of Sarkodie.

On the part of Blakk Rasta, he has always argued that he plays his own music, but also gives the opportunity to other musicians in the industry, by promoting their songs.Sarkordie and Sammy forson

It can be said that industry players and critics of the music industry, whiles awaiting the nomination list of this year’s Vodafone Ghana Music Awards (VGMA), have reminded DJs and Presenters that they would not be allowed to impose songs which do not merit to be awarded on the public, just for the fact that they have had a popular air play from some radio stations.

It has become a canker, menace and evil on a few of the radio stations, while presenters and DJs manipulate or impose their own artiste’s songs on the listening pleasure of Ghanaians.

In spite of the consistent campaign of kicking out the practice of corruption in the music industry, “Payola” has contributed to the current rend, whiles DJs and presenters are being employed by musicians as producers to push their products on their platform, preventing the listening public from having the best of musical content for the consumption of Ghanaians.

By: Chris Twum

Leave a Reply

%d bloggers like this: