Designing for celebrities has always been a big deal on many international fashion and entertainment platforms.
For a lot of designers, it’s really an achievement to attain such feat bearing in mind that not all celebrities will want to wear any kind of dress at a given time. And it will also be a great ‘exposure’ for your brand should it be seen on a favorite celebrity.
The Ghanaian fashion scene is no exception amidst all the critique that takes place on “who wears what” after major events in the fashion and entertainment industry.
It is prudent for many celebrities to trust which designer to go in for when making public appearances in any form. In the same way, many designers carefully choose which celebrities they design for taking into consideration several factors be it for an event, editorial or red carpet appearance.
One of such designers whose designs have graced many events in Ghana is She By Bena. From mostly red carpet gowns, bridal party gowns, traditional wear gowns to some ready to wear apparel, She by Bena is a go to for many female celebrities who rock this designs for various occasions.
Sheelah Ewura Abena Garbrah Creative Director of The Luxury Fashion Label started designing for celebrities through a recommendation from a stylist after which subsequent ones have been done directly by the celebrities themselves.
Celebrities such as Becca, Joselyn Dumas, Yvonne Nelson, Jackie Appiah, Peace Hyde amongst others have been spotted in She by Bena during red carpet events, editorials, media and public appearances.
Sheelah on what influences her choice for style and fabric admits that “body type, skin tones and personal preferences plays a huge factor in her choice of styles and fabric for a particular celebrity.”
She added that she does work with stylists to assist upon request by a particular celebrity but have in most times personally designed most of the outfits herself bearing in mind the personality of the celebrity and the event for which the dress is being worn to.
She by Bena has positioned itself to proudly make very distinct, sophisticated and fabulous designs for the celebrity who needs to step out looking confident and gorgeous.
By Faith Senam Ocloo
The writer is the founder of E’April Public Relations, a boutique PR firm. Senam is a fashion public relations specialist with interest in fashion, beauty and lifestyle. She can be reached on +233272686959, firstname.lastname@example.org, @senamapril on Instagram and @faithsenam on Twitter.