In spite of the saturation of radio stations in Ghana, Bola Ray (real name Kwabena Anokye Adisi) the brain behind Empire 102.7fm stationed in Takoradi is more than confident that the new station will soon rule the airwaves.
After more than a decade in Radio, Bola Ray has all it takes to make those important decisions which will take radio listeners on a daily refreshing journey—and he has decided to do so with the birth of Empire 102.7fm.
In a strategic move to ensure that those who tune into Empire receive the best and have a wonderful listening experience, Bola Ray has sealed a deal with Joy 99.7 fm to transmit to Empire’s listeners, some of the award winning programmes on the Super station.
Not only has Empire 102.7 hit the airwaves with new and refreshing programmes, putting itself on a different pedestal from the on-going repetition and programme’s similarities, it has also joined hands with Multimedia group—to bring the best to its listeners.
According to the Business Manager at Empire FM-Frank Odoom, the Empire-Joy partnership will “give Empire the opportunity to enrich its air content and also give Joy FM an opportunity to extend their brand,”
In its bid to set the bar high, Empire FM will not be cluttered with the turbulence of Ghana’s day-to-day politics as it appears to be the trend in the industry—Empire will take centre stage with thought-provoking Entertainment and lifestyle programmes.
“We are an entertainment and lifestyle station. It is for a market group who are not so much leaning towards politics or current affairs but who are rather leaning towards an entertainment and lifestyle led content. We are also looking at doing more music and less of talking,” Frank Odoom said.
Apart from the unique and well packaged contents Empire Fm has already started feeding its listeners with, several top presenters who understand the radio business have been employed to run affairs at the station.
If a top presenter like Bola Ray pushes through a radio station, then you are definitely guaranteed the best. Therefore, anytime you are in the Western region, don’t forget to flip the dial to 102.7-Empire Fm.