B’ExotiQ fashion to represent Ghana at the Africa Fashion Exhibition in Paris

549725436_452722A respected Ghanaian fashion label, B’ExotiQ has been chosen to represent Ghana at the Africa Fashion Reception to be held in Paris on June 22.

The label won the nomination after an independent committee set up by organisers of the Nigeria Fashion Week approved her profile of creative works from among several colleague designers in Africa.

The Nigeria Fashion Week is a member of the World Fashion Organisation.

B’ExotiQ will be expected to submit 10 garments for the international exhibition.

The CEO of the label, Beatrice Bee Arthur is a Ghanaian fashion designer with Russian roots.

Creative and daring, her designs are quick to win rare acclaims from industry players. One of her garments submitted at the 2012 Nigeria Fashion Week was a recycled cocoa bag transformed into an embellishment for a patchwork wax print dress.

Her consistent creativity has also been rewarded and awarded at respected fashion shows on the continent. B’ExotiQ won the KORA Fashion Award in 2001 in South Africa and Arthur was voted the best designer at the Dakar Fashion Week 2011 by The Independent Magazine, UK.

Last year she was awarded the African Women of Worth Award in Creative Design and has also been nominated for an Excellence Award by FESMMA 2013 in Cotonou, Benin.

While she prepares for Paris, her label will also be representing Ghana at the Ouaga Fashion Week 2013 in Burkina Faso.

The prolific designer told Myjoyonline.com all her endeavors to show Ghanaian brand of fashion should inform government to take a keener interest in Ghanaian fashion industry.

She said government could send a dignitary to the fashion festival in Paris to leverage the Ghanaian influence in the industry.

She also appealed to government to support her endeavors by footing the cost of travel and collection expenses.

Bee Arthur has revealed that key to her respected niche was a determination not to imitate previous works of fashion designers but to rely and encourage a creative instinct.

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