The Ghana Food and Drugs Authority (FDA) have placed a ban on popular TV and radio personality, Kwame Dzokoto of ‘Edziban’ fame from featuring in any alcoholic commercial advertisement.
According to FDA, Kwame’s celebrity status and influence on people forbids him from featuring in such adverts. The ban is to protect the interest of underage fans of the famous TV show host.
Speaking on the ban on Starr FM, Kwame accused the FDA of double standards.
“Is this the first time that somebody who is on the screen has done such an ‘add’ since 1970? He asked continuing that, “… If you want to enforce the law you try to enforce it in a [fair manner]…now I’m in debt and I must pay that money back to my client,” he stated.
“I just did an advert for a client and the advert was rejected with the explanation that: ‘This guy is popular and is not supposed to be seen in alcoholic adverts’. That’s why I said they were not fair to me. I had never heard that it is the law,” he added.
“It’s a big blow to me because that is what I live on. I think that they were also not fair to me in some aspects….”
“Yes, I would think so. We are all stakeholders, we want the best and we should not be too harsh on this,” he answered when Nii Ayi, the host asked him if he thought other celebrities were being treated differently.
“Within that range of time that I was banned, it was within that same time that Guinness came out with their [Made of Black Campaign] of which Shatta Wale is on it and so I was asking: ‘What is going on?’”