AYEYI is a local word from an Akan language in Ghana simply meaning “Praise”. AYEYI is our new collection inspired by the free purity of nature from God to mankind.
After careful assessment of past to this New Year, God has been grateful to all gentleman; from the air we breathe and life as a whole.
And these free uncharged facilities from the maker still gives man the ability to keep looking dapper and fashionable in all forms endeavour we find ourselves.
ABRANTI TheGentleman thought it wise to praise him for the gift of life with a collection just to praise Him. And since God is clean and pure the best way is to use colours that depict pureness and cleanliness. We praise God in happy, joyous mood with our voices and instruments.
All these aspect of praise and thanksgiving inspired the Ayeyi (Praise) Collection made from white fabrics such as cotton, linen, khaki, voile, lace and cashmere from the sheerest shanton to the heaviest brocade coupled in elements of lines, dots and other shapes in slight monochromes print pattern.
The Collection cut across different styles from traditional to urban modernism looks that fit all joyous occasion a gentleman finds himself. TeamABT with creative head Oheneba Yaw Boamah assist by Chantell Dapaah, Stylists Prince Ibrahim and Neal Davids and model Courage Kwashie brought the concept to live and was captured into lookbook by William Adei of Team1000words