Former Ghana representative to the Big Brother Africa house, Selorm Galley popularly known as Selly has been unveiled as brand ambassador for Abrantie College which started as a salon few years ago.
She was unveiled at the Kempinski Gold Coast City Hotel in Accra. The launch also saw the launch of 5 new hair products by the company which includes weaves and hair food for both adults and children.
CEO of Abrantie, King David Thompson said, “Abrantie has not been left out in this race as we have passion in the cosmetology sphere to help people from all walks of life, to enhance their beauty in a unique way; bringing out the beauty-life in you is our priority that is why we will move heaven and earth to make this possible.”
He continued that, “With my 15 year experience in the creative arts, I realized kids have not been given the needed attention when it comes to beauty products. Beauty products on the market are not cut out for kids; they always end up using products generally cut out for adults which we believe is not the best; The ideal thing to be done which we have perfectly executed is to have beauty products that suit and are best for the hair of kids.”
He said the new products are targeted at kids to, “make sure our kids don’t just dream of looking lovely but also experience it. Our vision for bringing out these products is to bring out the beauty in your kids. Our new products however are not kid-biased; we also have two other products to help adults.
The 3 new kid beauty products launched included Princess (hair piece for kids), kid shampoo and conditioner. ‘Princess’ which is the hair piece is lighter as compared to the ordinary weave on the market. It’s very affordable and easy to braid with; one piece is enough to bring out the princess look in your child.
With its different array of colors streaks, you can create a variety of styles. The shampoo and conditioner which are mild on the hair and also provides manageability whiles providing natural sheen is also made specifically to meet the hair needs of child.
For the adults, we have two (2) other products to improve the beauty of your hair; the Anti-breakage hair dress and also the Scalp Ointment. Unlike other products that are not clear and sometimes get people confused if it’s for the hair or the scalp, we create difference between products that take care of your hair and the other that takes care of your scalp.
Partnership with Weave Ghana
To ensure the quality of the piece, Abrantie partnered with Weave Ghana Ltd led by Mr. Ali Zaidan (Development Manager). They also partnered with Sigma Ventures to enable a team on biochemists test the quality control of the conditioner and shampoo and the hair products.