4Syte TV MVAs 2013: Shatta Wale excels, organisers disappoints

Shatta Wale interviewIt was a night that almost everything went wrong from the start to the finish at the just ended 4Syte TV Music Video Awards (MVAs) 2013 at the Accra International Conference Centre as winners were announced.

The MVAs celebrated 5 years of existence of the awards with rapper Sarkodie emerging as the biggest winner and the most influential artiste on the night with his ‘Illuminati’ video.

The ‘Illuminati’ video which was shot on location in Dubai, United Arab Emirates and directed by Gyo Gyimah of Phamous Philms estimated to cost about US$90.000 picked “Best Hip Hop Video”, “Best Directed Video”, Most Popular Video” and “Overall Best Video/ Most Influential Artiste”.

Sarkodie also picked the “Best Storyline Video” of the year alongside Jayso and Efya with “I’m In Love with Your Girlfriend”. Other winners on the night included Okyeame Kwame’s “Woara” featuring Raquel picked the “Best Edited Video”.

Asem’s “Wasted” and Efya’s “Getaway” videos picked the “Best Male Video” and “Best Female Video” home respectively. “You Are Jesus” by Nii Okai was adjudged as the “Best Gospel Video”.

The awards started on a disappointing note at 10:45pm, several hours to the advertised time. Clearly, the Music Videos awards is a big brand but some elements in the organising company are not taking the brand seriously. It wasn’t so surprising to some of us as the error in commencing the event on time followed the organisers throughout the show.

Microphones decided not to work when needed the most. Coordination was poor. There were instances were presenters of awards were rudely cut midway during their introductory remarks before announcing the nominees video to be played.

Business as usual tickets was shamefully oversold and the auditorium was very congested. The auditorium was so hot that, it can fit the description of an oven. I’m not exaggerating; the place was hot that, patrons have to result to fanning themselves with their tickets. Others resulted to other means to get fresh air but to no avail.

The staggering performance from currently the hottest Dancehall artiste and biggest artiste in Ghana and Sarkodie’s superb opening act couldn’t save the show from being tagged as a ‘poor show’.

Keep checking here for a well detailed review of the awards

Check out the full list of winners:

Best Gospel Video: You Are Jesus – Nii Okai

Best Special Effects: Heyba – Edem

Best Discovery: Jupiter – Money Box

Best Story Line Video: Jayso ft Sarkodei and Efya – I’m In Love With Your Boyfriend

Best Female Video: Efya – Getaway

Best Edited Video: Okyeame Kwame ft Raquel – Woara

Best Reggae/Dancehall Video: Kaakie – Too Much

Best Male Video: Asem – Wasted

Best Photography: E.L. ft. Manifest – Hallelujah

Best Chorography: Itz Tiffany – Dance

Best Group: R2Bees – Slow Down

Best Hip Hop Video: Sarkodie – Illuminati

Best Highlife Video: Kwabena Kwabena ft. Samini – Adult Music

Best Hiplife Video: Ruff N Smooth – Dance For Me

Best Directed Video: Illuminati – Sarkodie

Most Popular Video: Illuminati – Sarkodie

Overall Best Video/ Most Influential Artiste: Sarkodie – Illuminati

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